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Play New Mexico
We want to Hero the female athletes* who are defining new expressions of sport* and elevate new creative vehicles in Mexico.
Our commitment with her is more important than ever. We will keep being an ally for her. We will give our platform to amplify their voices and elevate their journey from personal change to changing Mexico and the world.
We have the commitment to keep empowering Mexican youth to use sport as a vehicle to create meaningful change.
Use the arrows to navigate the initiatives
Alexa Moreno
Gymnastics opened doors for Alexa Moreno. Now she wants to share these opportunities with future generations of female gymnasts.
Steffy Aradillas
Sport has taught Stefania how to overcome adversity and not take no for an answer. She is here to rally young athletes to be fearless when it comes to chasing their goals.
To step out of their comfort zone, rise up and pursue their dreams.
Herly
As a content creator, Herly RG believes in the power of expression.
She’s not afraid of staying true to herself and using social media as her voice of amplification.
Fer Piña
For Fernanda Piña, staying quiet isn’t an option.
She’s found her voice through football and is now using it to drive and amplify change in her sport.
Skate Crew
They’ve been called too young, too old, or even too fragile.
The Skate Girls Crew’s story shows us how it’s important to break free from these limits and find strength by coming together.
Alexa Moreno
Gymnastics opened doors for Alexa Moreno.Now she wants to share these opportunities with future generations of female gymnasts.
Steffy Aradillas
Sport has taught Stefania how to overcome adversity and not take no for an answer. She is here to rally young athletes to be fearless when it comes to chasing their goals.
To step out of their comfort zone, rise up and pursue their dreams.
Herly
As a content creator, Herly RG believes in the power of expression.
She’s not afraid of staying true to herself and using social media as her voice of amplification.
Fer Piña
For Fernanda Piña, staying quiet isn’t an option.
She’s found her voice through football and is now using it to drive and amplify change in her sport.
Skate Crew
They’ve been called too young, too old, or even too fragile.
The Skate Girls Crew’s story shows us how it’s important to break free from these limits and find strength by coming together.
Starting with our partnership with Sundance, we’ve worked to identify the next generation of female directors and we have collaborated with female creative partners to find our future chasers: diverse stylists, artists, photographers, illustrators that will help us bring our amazing stories to life.
Somos Iglú
Directors
Iglú is a Creative Direction duo and production company based in Mexico City, working on a range of activities from video branding to GIF making to still photography.
Victoria Barmak
Photographer
Victoria is a young photographer from Monterrey but living the energy of the city. With her images she tries to find unusual stories, with different faces that allow her to understand the world around her from a different perspective.
Karla Ximena
Photographer
Strong young Mexican photographer, with a great range of styles from fluir in the moment captures to more stylized photo direction.
Mariana Pama
Hair Stylist
Mariana Pama is a mexican hair stylist that uses hair to express herself. She turns hair into art.
Ale Ballesteros
Illustrator
Ale is a mexican illustrator which her work is characterized for the use of bright colors and dynamic compositions. She translates her feelings, mood and femininity through her illustrations.
Jimena Estíbaliz
Illustrator
Jimena is a Mexico City illustrator, which showcases in her work a technique mix that reveals her editorial and artistic background. Her work is characterized for the continuos search of telling stories through images.
Karina Cervantes
Illustrator
With 24yo, Karina started enjoying the process of illustrating and not only the result. She creates her own world while she illustrates and she’s always searching to create a safe environment for her and the others.
Use the arrows to navigate the initiatives
Somos Iglú
Directors
Iglú is a Creative Direction duo and production company based in Mexico City, working on a range of activities from video branding to GIF making to still photography.
Victoria Barmak
Photographer
Victoria is a young photographer from Monterrey but living the energy of the city. With her images she tries to find unusual stories, with different faces that allow her to understand the world around her from a different perspective.
Karla Ximena
Photographer
Strong young Mexican photographer, with a great range of styles from fluir in the moment captures to more stylized photo direction.
Mariana Pama
Hair Stylist
Mariana Pama is a mexican hair stylist that uses hair to express herself. She turns hair into art.
Ale Ballesteros
Illustrator
Ale is a mexican illustrator which her work is characterized for the use of bright colors and dynamic compositions. She translates her feelings, mood and femininity through her illustrations.
Jimena Estíbaliz
Illustrator
Jimena is a Mexico City illustrator, which showcases in her work a technique mix that reveals her editorial and artistic background. Her work is characterized for the continuos search of telling stories through images.
Karina Cervantes
Illustrator
With 24yo, Karina started enjoying the process of illustrating and not only the result. She creates her own world while she illustrates and she’s always searching to create a safe environment for her and the others.
Through amazing female talent
For us it is key to walk the walk, so we knew it was are time to really bet for younger and local incredible female talent creating a specific combination to accomplish de perfect narrative.
Creative Networks
We showed up by taking over the streets, if our consumer were driving, walking or running around town, he/she would see Haz Algo Nuevo next to them. We shared the stories by connecting to the chilangxs through our digital ecosystem and spread the word, inspiration and stories through Catalysts.
OOH + Retail
47
OOH Placements
Nike app
+15K
Thread Views
500K
Feed Views
Catalysts Social Media
32
Posts
5.2M
Total Followers
+700K
Impressions
+500K
Impressions
32
Posts
5.2M
Total Followers
+700K
Impressions
+500K
Impressions
Nike.com
Paid Media
245M
Impressions
178M
Views
10.4M
Clicks
Presents
In the creative industry
Using our platform VozHermana and key media partners, we will elevate the voices of the Haz Algo Nuevo Creative Network to keep empowering young female Mexican creatives as we obsess the story on both sides of the lens.
27M
Media Reach